Options:
- See how your ads performed when triggered by actual searches
- See how often your ads rank higher in search results than those of other advertisers
- See which campaigns have the biggest changes in clicks, costs, and conversions
- See if people reach your client’s website via ads or organic search results
Answer: 4. See if people reach your client’s website via ads or organic search results.
Explanation
There are various primary reasons why should you link your client’s Google Ads account to search console. Google search Consoles lets you see various reports regarding the performance of your Google Ads. Therefore, you measure the efficacy of your current google ads campaign.
You can get a better understanding of which keywords are helping your ad to get more impressions. By using the right keywords, you can control the CTR of these ads to some extent. In addition, you will learn about new organic and inorganic keywords as well.
Benefits Of Linking Your Client’s Google Ads Account To Search Console
There are various benefits of learning why should you link your client’s Google Ads account to search console. The primary benefits are:
1. You Can Compare Organic Keywords With Paid Keywords
There are many reasons to understand why anyone would want to link their clients Google Ads account with Search Console. The primary reason is to understand which keywords and ads are actually pulling in customers.
You will be able to attract many customers to your website by creating interesting content. This is the reason why people do so much keyword research to find the best keywords to include in their content. Using the best keywords with the least competition will ensure you more views and visits on your website organically.
In addition, businesses use paid ads through Google Ads to boost traffic to their website. This is because using paid ads creates a lot of traffic to your website, even if it’s inorganic traffic.
By linking your client’s Google Ads account with the Google Search Console, you can find out which factors affect CTR. Here, CTR refers to Click Through Ratio. This term defines how many people have seen your ad (impressions) against how many people actually clicked on it (clicks).
Here, you can use Google Search Console to see which keywords in your ads are pulling in the most visitors. Therefore, if you think your keywords and ads are performing poorly, you can make new adjustments and track the results! You can do so through the Paid & Organic Reports page.
2. Clients Can Compare Themselves With Other Bidders
If this is your first time using Google AdWords, then here is something important that you should know. Before you can see your ads on Google searches and on various websites, you need to bid on its keywords. The more you bid for the keyword, the higher chances you will have seen your ad at the top.
Here, you can link your client’s Google AdSense account to Search console Google to understand how well your bids perform. Additionally, you can even check what bids are made by competitors and track their performance as well. This is how you compare performance with competitors and determine the best improvements.
3. You Can Get More Data Regarding Search Queries And Keywords
Linking a Google Ads account with Google console search will help you get more information regarding search queries and keywords.
Here, you will find various forms of data regarding the most searched keywords and what consumers search for. As a result, you will be able to understand which biddable keywords will be the most beneficial for you. A common rule is to go for keywords with less competition but a high search volume. This way, you can maximize your CTR and get your ads displayed and clicked more often.
How To Link Your Client’s Google Ads Account To Search Console?
To understand why should you link your client’s Google Google Ads accounts to search console, learn how to link them. Therefore, to link these accounts together, follow the steps below:
- First, log in to your client’s Google AdWords account.
- Then, find the Tools option on the navigation bar and click on it.
- Here, go under the Settings header and click on Linked Accounts.
- Now, you need to scroll down the list of all linkable accounts. Next, find Search Console and click on it.
- Next, click on Details.
- Then, click on Link.
- Now, enter the website address of your client’s account and click on Link New Site.
- Finally, click on Continue.
FAQs (Frequently Asked Questions):-
The answers to some queries related to why should you link your client’s Google Ads account to search console are:
Ans – Sometimes, you need help to link your Google Ads account with the Google Search Console. Here, you have to click on Claim it at Search Console. This will help you verify as the owner of the Google Ads account, especially if it’s a client’s account.
Ans – Then Google Search Console will help you understand how Google crawls and indexes your website. Learning its ins and outs will help you optimize your page to perform better and achieve higher CTR.
Ans – Some of the most important elements of Google Search Console are:
1. Site Health Messaging System.
2. Submit and check a sitemap.
3. Set the crawl rate.
4. Fix a preferred country.
5. Set preferred domains.
Final Thoughts
Why should you link your client’s Google Ads account to Search Console?
Doing so is important because it will help you compare the usage and performance of organic keywords and paid results. In addition, you will also learn more new keywords that you can use. Plus, you can compare the performance of your Google ads with the ads of the top bidder and your competitors.
To read more such guides, leave a comment below and read our other posts here at Techrab!
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Debamalya Mukherjee
