If you ever came across the question, “which google analytics visualization compares report data to the website average?” you might have thought about the answer. The options you mostly get with the question are – comparison view, pivot view, percentage view, and performance view.
Which Google Analytics Visualization Compares Report Data To The Website Average?
The right answer to the question is the Comparison view. That is, the comparison view helps in comparing the data from the report to the average of the website. This is because, in the Google Analytics comparison view, you will get a bar chart that helps you to understand the performance of the website metrics as compared to the general average of the site.
According to Google
“Comparisons enable you to evaluate subsets of your data side by side. For example, you could compare all data generated by Android devices and all data generated by iOS devices.”
Here, you can compare different sets of data on your Analytics reports.
What Are The Different Types Of Views In Google Analytics?
Google Analytics lets you view the data in different ways. You can basically choose what you want to see and how you want to see your reports, depending on your need for the metrics. Depending on the type of data you are looking for, you will need to change the views in Google Analytics.
If you want to view a particular type of data based on the information you are looking for, there are many ways you can change the view. The way you want to visualize the data will determine the way you are changing the view in Google Analytics. For example, you have view options ranging from a performance view, percentage view, table view, pivot view, and comparison view.
Furthermore, it is also really easy to switch between the above views in Google Analytics. Once you view the data from Google Analytics, you can find the view panel on the right-hand side of the page. The views are not written, but the symbols are provided on the page. Depending on the symbols you click, the view will change for you.
What Data Table Display Compares Report Metrics?
If you want to compare report metrics with the average data of your website, then Comparison View is the best option for you in Google Analytics. The comparison view is the perfect visualizer in the case of data comparison, as many SEO experts think.
Need For Comparison View
If you want to compare the average data of the website to the report metrics offered by Google Analytics, then you will need to visualize the report in a comparison view. Additionally, in the comparison view, you will see a plotted area with the help of a bar chart, which shows the performance of the Google metrics as compared to that of the website.
You will find all these with a side-by-side comparison on Google Analytics. (Note: A bar chart uses horizontal and vertical bars to compare different categories of data to show their status) Hence, if you want to compare data sets, a comparison view is extremely useful.
Example: Suppose you want to compare the bounce rate of your website with another page available on the internet on Google Analytics. The comparison view will offer you a comparison table, as well as a bar chart comparison, so that you get an exact idea of the data that you are dealing with and how much improvement you need to make.
According to Google,
“Comparison definitions appear at the top of your reports, and remain in effect as you switch reports unless they are not applicable to the data in the report.”
Moreover, Google Analytics lets you
“create a separate comparison for each set of data you want to compare, e.g., to compare app and web data, create one comparison for Android and iOS, and another comparison for Web.”
Furthermore, you can also compare your recent data with your past data to see the major changes that your website went through. With the data from the comparison view in Google Analytics, you can take the necessary steps in the future to make your website more successful. Moreover, you will also notice various patterns on the comparison view, with the help of which you can initiate changes on your website.
What Is A Secondary Dimension In Google Analytics?
If you want to know – What is a “secondary dimension” in google analytics? Then Google Analytics has a good definition for you. According to Google Analytics Help, the Secondary Dimension is
“the key value that provides an additional level of sorting and/or aggregation in your report. Many report tables display a row for each possible combination of primary and secondary dimension values.”
You will need to add the Google Analytics secondary dimension along with the primary dimension, in addition to the data of the available metrics. According to Google Analytics Help,
“if you select “City” as the primary dimension and “User type” as the secondary dimension, and data exists for New York, Lima, and Berlin, the table will have six rows: New York, new users; New York, returning users; Lima, new users; Lima, returning users; Berlin, new users; Berlin, returning users.”
Basically, if you want to do a specific analysis of a report on Google Analytics, you will need the secondary dimension. It acts as a key value, with the help of which you can sort and aggregate your data up to an additional level. The secondary dimension in Google Analytics is extremely helpful if you want information related to specific data on the internet.
Summing Up
Hence, the Comparison view is the answer to the question, “which google analytics visualization compares report data to the website average?” The view basically lets you compare two or more sets of data to have a better idea of the changes that your website needs to stay on top. The best thing about Google Analytics is that it lets you view the data in different ways you want, based on your need for analysis.
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