What Is A Secondary Dimension In Google Analytics?

Question: What Is A Secondary Dimension In Google Analytics?

Options:

1. A visualization to understand the impact of data
2. A dashboard widget that offers more specific analysis
3. An additional report dimension for more specific analysis
4. An additional report metric for more specific analysis

Answer: 3. An Additional Report Dimension For More Specific Analysis.

Explanation: What is a Secondary Dimension in Google Analytics?

As the answer explains, a secondary dimension is an additional report dimension to analyze your Google Analytics reports better. Using a secondary dimension, you can filter your Google Analytics report to show information that you wish to see. Placed on top of another dimension, you can narrow down your search results in the most accurate way possible. 

Adding A Secondary Dimension In Google Analytics Reports

After reading through this section, you’ll be able to learn how to add a secondary dimension in Google Analytics. There are many steps you need to follow to do so. These steps have been explained in chronological order, as listed below:

1. First, open your Google Analytics report.
2. Then, click on any of the tables you wish to see.
3. On the topmost part of this page, you’ll see an option called Dimensions. Click on it.
4. After clicking on it, you can set a dimension to filter your Google Analytics report further.
5. After completing setting a new dimension, you need to click on the Secondary Dimension option below it.
6. Here, you’ll get lots more dimensions that you can set as your Secondary Dimension. Select the dimension you want to add here. Additionally, you can search for the dimension here by clicking on the magnifying glass icon.
7. Finally, you can click on Add Dimensions to add the dimension you selected in the step above.

Why Use Secondary Dimensions In Google Analytics?

Digital marketers and website analysts use the secondary dimensions to find out various important information regarding websites. While it’s mainly used to track the performance of your Google AdWords campaign, there are other uses too. Some of the most productive ways of using Secondary Dimensions in Google Analytics are:

A. Organic Landing Pages

To understand this use, you must first understand what landing pages are in Google. Whenever you click on an ad, you will automatically be redirected to a website. Therefore, the first page you see of this website (typically its homepage) is the website’s landing page.

You must have a pretty attractive landing page to draw in more customers. Many potential buyers will purchase your product if you have a well-designed landing page.

Therefore, understanding your customers’ behavior after they land on your landing page is key here. This is because if your landing page has a pretty high bounce rate, it means trouble for your website.

However, it’s more important to see what type of traffic comes to your landing page. Apart from keyword bids, you can use CPC ads to generate more traffic to your landing page besides keyword bids. CPC (cost Per Click) ads are referred to as in-organic traffic. On the other side, ads found on other websites are referred to as organic traffic.

Therefore, to see what type of customers have appeared on your landing page, you can do it using Secondary Dimensions. Therefore, to do so.

You need to follow the steps below:

1. First, click on the option called Behavior in your Google Analytics Behavior (left-hand side of the screen).
2. After you click on the option above, you will find another option called Site Content below it. Click on it. This will show the default landing pages of your Google AdWords campaign.
3. On top of this new page, you will find an option called Dimensions. Click on it.
4. Here, you will get various options to choose from. Click on Medium.
5. After you click on the option above, you will find another option at the top of the page, Advanced Options. Click on it.
6. Now, check the dimension field at the top of the page. It will be green in color now. It will automatically be selected as a Landing Page. Change it to Medium.
7. On the search box directly above the field mentioned above, click on it to select Organic Traffic.
8. Finally, find and click on the Apply option on the screen’s bottom.

B. Device Category

By understanding what is a secondary dimension in Google Analytics, you can learn things like devices used by customers. For example, you can select “Device Category” as the secondary dimension on your Google Analytics report.

But how is this important for you? First, this is important for all business people and digital marketers out there because it helps you see what devices customers use the most. Therefore, by learning what the most used device is, you can optimize your landing page better for such devices.

For example, if you see that most of your customers use iPhones instead of android phones, you can optimize your landing page to run better on iOS than on Android.

FAQ (Frequently Asked Questions)

The answers to some questions regarding what is a secondary dimension in google analytics are:

Final Thoughts: What is a Secondary Dimension In Google Analytics?

So, did you learn what is a secondary dimension in Google Analytics after reading this post? In simple terms, it’s a way to filter your google analytics report to show you metrics that you want to see.

If you learned various things from this page, then comment on what you learned today! Also, remember to check our other posts here at Techrab!

More Resources:

• Why Should You Link Your Client’s Google Ads Account To Search Console?
• How Does Google Ads Generate Responsive Search Ads?
• How Can Google Ads Help You Advance Your Business Goals?