Every business has various goals that they need to accomplish. Even when it comes to digital marketing, goals still do apply. These goals are primarily applicable in the case of managing your website and its contents. This is where Google analytics steps in to help you realize your goals.
However, not all goals are equally important, right? This is why Goal Values are required to help Google Analytics distinguish between important goals because it’s clueless otherwise.
So, what does assigning a value to a google analytics goal enable? If you want the answer to this question, then read this article till the end.
What Are Goals In Google Analytics?
Goals in Google Analytics refer to various milestones you can set to determine the efficacy of your website. If you reach your goals in Google Analytics, that means that your website is performing as per your expectations. However, if you do not meet your goals, it would mean that your website is underperforming. This signifies that various changes and improvements are in due.
Typically, most goals that a business might set in Google Analytics are related to their conversion rate. If potential customers are entering your website but leave without making a purchase, then you are doing something wrong.
What Are The Four Types Of Goals In Google Analytics?
The four types of goals in Google Analytics are:
1. URL Destination Goals
URL destination goals refer to actions taken by Google Analytics that help in tracking the engagement rate and user events. For example, when a user visits an article on your blog website, they may leave a comment down below and even share the article with others.
Here, the destination refers to the end step taken by users before they leave the website. Therefore, in other words, it refers to the entire interaction cycle of users – understanding what actions users take for what purposes.
2. User Event Improvement
User improvement goals refer to end objectives that will help your business make your website better. As the name suggests, this is aimed at improving the experience of users. For example, if you notice that metrics like bounce rates are very high, it means that you need to work on producing better content. In addition, it might also shed light on various improvements required to make your website more responsive.
3. Page And Visit Goals
Page and visit goals refer to various objectives that your business should undertake to increase visits to your websites. If, for example, you do not meet the goal requirements of having a specific amount of traffic on your website, then you need to produce better content. In addition, this can also mean you need to do better marketing to redirect visits to your webpage.
4. Visit Duration Goals
An important goal in Google Analytics is to calculate how much time users spend when they visit your website. If users are spending very less time on your website, then you need to make your content more engaging.
This holds true when the session duration is lower than the goal value that you have set. Therefore, this would mean that you need to make your content more engaging to increase the session duration of users.
What Does Assigning A Value To A Google Analytics Goal Enable?
It is important for your business to assign values to your goals because it will help you measure your efforts. Your website will be underperforming if your marketing and content creation efforts do not help you reach your goal.
Values are simply a measuring tool to help you understand the best way to quantify your goals qualitatively. If your goal is quantified qualitatively, you will be able to quantify your efforts according to your goals and values.
However, the most important reason as to why assigning values to your goals is important is because of distinction. Goal values are an indicator of the value of a goal. This is because not all goals are equally important for the business. This is where goal values help Google Analytics understand which goals are more important than others.
For example, the goal of increasing your website traffic is not as valuable as increasing user conversions and revenue earned.
How Do You Assign Values To Goals In Google Analytics?
If you wish to learn how to assign goals in Google Analytics, then follow the steps explained below. This is the first step you should take if you wish to learn what does assigning a value to a google analytics goal enable.
- Open your Google Analytics Reports.
- On the bottom left corner of the screen, you will find the Settings option.
- Click on Goals.
- If you wish to create a new goal, then click on the option “+ goal.” If you wish to modify an existing goal, then click on Edit.
- Now, you must select what type of goal you want to assign and provide relevant information as necessary.
- Here, you will find an option called Goal Details. Click on it.
- In Goal Details, you will find the option to toggle on Goal Values. Toggle it on and set your values.
FAQ (Frequently Asked Questions)
Some of the most frequently asked questions regarding what does assigning a value to a google analytics goal enable are:
Ans – Assigning values to your goals is an entirely optional activity that you can skip if you want. However, Google and most marketing experts will recommend you assign values to your goals in Google Analytics. In addition, you must do so every time you add a new goal and even configure older goals.
Ans – Google suggests that you do not assign any values to goals that are related to eCommerce goals. This is because Google Analytics has its own set of tracking configurations that are used to track eCommerce interactions with your customers. If you assign values to them, then there is a high chance that you will be inflating the reports generated by Google Analytics.
Ans – Goals and events are two very distinct things in Google Analytics. Goals refer to the various actions that your business undertakes to generate revenue and profits. On the other hand, events refer to the various ways users and customers interact with your website.
What does assigning a value to a Google Analytics Goal enable? In simple terms, it helps Google Analytics distinguish the importance of goals. If a value is not provided, then Google Analytics will think all goals are equally important.
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