To Connect Firebase To Google Ads, Which Of These Is Required?

Question: To Connect Firebase To Google Ads, Which Of These Is Required?

Options

1. At least 1 app install or conversion
2. Working knowledge of mobile click attribution technologies
3. More than 100 app installs or conversions

✅ In Firebase, your account needs to be the owner of the project that you want to link. In Google Ads, the Google Account needs administrative access.

Answer: In Firebase, your account needs to be the owner of the project that you want to link. In Google Ads, the Google Account needs administrative access.

Explanation

Firebase is an SDK (Software Development Kit) developed by Google. In addition to helping users develop high-level software on this platform, it also acts as a great analytics tool. Therefore, many digital marketers who use Google AdWords often link it with Firebase. This is done primarily to use Firebase’s excellent analytics tools for monitoring Google Ads conversions.

Therefore, to link these two together, there are two essential requirements.

• If you use Firebase, then you need to be the owner of at least one fully-developed project created in Firebase.
• If you use Google AdWords, then you need to have administrative access to a Google Ads account.

What is Firebase?

Before I can delve deeper into explaining what are the requirements for connecting Firebase to Google Ads, let me first explain to you what Firebase is. While almost everything reading this knows what Google Ads is, the same cannot be said for Firebase.

Firebase is a Software Development Kit (SDK) made by Google. Using this platform, users can create various software, like computer and mobile applications and games. Using Firebase, you can develop various applications that suit your needs and even your clients.

Some of the most popular uses of Firebase are:

• Firebase helps you build and manage backend assets and systems.
• You can use it to release test builds of your projects and measure their viability and performance.
• With the help of Firebase, you can conduct various messaging campaigns and A/B testing with software users.
• Firebase has easy integration with iOS, and Android operating systems, along with web application systems as well.

Benefits Of Connecting Firebase With Google Ads

Connecting a data analytics platform like Google Ads with Firebase will help you reap great benefits. This is because, with the help of Google Ads, you can see how ads are driving your software’s use. 

The primary benefits of connecting Firebase to Google Ads are:

• Audience Segmentation: One of the primary reasons why people wish to connect Firebase with Google Analytics is because of audience segmentation. To understand how well people like your application, you need to understand what type of users are actually using it. Therefore, with the help of Google Analytics, you can find out what type of users are using your Firebase-backed software and why they use it.
• Export List Of Audience To Google Ads: You can use multiple accounts in Google Ads. Therefore, you can connect your Google ads accounts to Firebase to check the number of users using your software. In addition, it lets you know the conversion rate of people who saw your Google Ads and decided to try out your software.
• Import Events To Google Ads From Google Analytics: Google Analytics is one of the best tools for analyzing user interactions with your software and websites. Therefore, you can connect Firebase with Google Ads and Google Analytics to track how users are using your software. This includes analyzing both users who have installed your app or purchased it after seeing your Google Ads.

To Connect Firebase To Google Ads, Which Of These Is Required?

To connect your Firebase account to your Google Ads accounts, you have to ensure that two requirements are fulfilled. These requirements are:

• Be The Owner Of A Developed Firebase Project: One of the first requirements that you should meet before connecting Firebase and Google Ads is developing a Firebase project. Whatever software you wish to develop in Firebase must be fully done so, with it being made available for users. This is necessary because undeployed projects will never gain any users. The software that you have developed must at least be in a closed beta state. 
• Be The Admin Of A Google AdSense Account: The second requirement that you need to meet is being the admin of a Google Ads account. Therefore, you must be the admin (not necessarily the owner) of a Googler Ads account to launch Google Ads.

How To Connect Firebase And Google Analytics Together?

If you wish to learn how to connect your Firebase account with your Google Ads accounts, then you need to follow the steps explained below.

1. Create Google Ads Account

The first thing that you need to do after deploying your Firebase project is to ensure that you have a working Google Ads account. In addition to giving an account, you also need to ensure that you are the admin of that account as well. If you already have a Google Ads account, then proceed to the next step.

2. Add Google Analytics To Firebase

To add Google Analytics tracking to your Firebase project, you need to enter quite a few lines of code. Here, you have to allow Google Analytics to track your software interactions by entering permission for it. To do so, you need to enter the permission codes for it in your app’s code. Then, you need to do the same with Google Analytics as well.

3. Link Firebase with Your Google Ads Account

Finally, after you have enabled tracking by Google Analytics, it’s time to link Firebase with your Google Ads account. To do so, you need to follow the steps explained below.

1. First, log in to your Firebase account.
2. Then, click on the gear cog symbol to open Project Settings.
3. Next, click on Integrations.
4. Click to enable Automatically share audiences you create in Google Analytics for Firebase.
5. Now, click on the Link.
6. After you do so, select the Google Ads account, you wish to link.

FAQs (Frequently Asked Questions):-

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Conclusion

So, do you have the answer to the question, “to connect firebase to google ads, which of these is required?”

There are two primary requirements to do so. The first requirement is that you need to have a project ready to be deployed for use. Second, you have to be the admin of a Google Ads account. Linking them will help you track all conversions for your software from Google Ads.

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