I was in a product strategy meeting last year when someone asked who our target user was. The answer was a marketing manager at a mid-size company. Nobody mentioned the woman with 80,000 newsletter subscribers running a six-figure course business from her apartment.
That’s the blind spot most SaaS companies share.
Internet chicks are building real businesses. They buy software, cancel it when it disappoints them, and tell their communities either way. They refer to the tools they love. They publicly roast the ones that fail them. Ignore them, and you’re leaving a growing, vocal, referral-happy customer segment on the table.
This guide is about not doing that.
What are Internet Chicks?
Internet Chicks are women who have built significant digital presences through content creation, community building, and online entrepreneurship. From a SaaS perspective, they are one of the fastest-growing segments of digital-native business builders: creators who use tools, platforms, and software to build audiences, deliver products, and generate recurring revenue, often independently.
What Internet Chicks Actually Are
The term covers a lot of ground. A woman teaching Python to beginners on YouTube. Someone running a paid Discord community for freelance designers. A TikTok creator who turned her skincare following into a product business. What they have in common isn’t the platform or the niche. It’s that they use the internet as their primary business infrastructure.
From a SaaS lens, that matters because these women are buyers. Not passive users, someone else bought a tool for. Actual decision-makers who research, trial, upgrade, cancel, and recommend based on their own experience. The Tech Leaders note they’re reshaping digital culture not just as creators but as entrepreneurs defining new business models entirely.
Who the Internet Chicks Are as a SaaS Customer Segment
Growthscribe describes internet chicks as women who don’t just participate in digital culture but actively shape it. Their ideas and tone influence what communities talk about and how they form online. For SaaS teams, the more useful frame is which type of creator you’re actually building for.
The content-first creator
Earns through brand deals and sponsorships. Daily work is scheduling content, tracking analytics, generating media kits, and managing brand contracts. She already uses Later, Planoly, or Notion. Price-sensitive and won’t upgrade without a clear trigger. What moves her most is seeing another creator in her specific niche use your tool and talk about it.
The digital product seller
Courses, templates, memberships, digital downloads. This is where the numbers get interesting. A creator with ten thousand paying subscribers at $29 a month is a $3.5 million ARR business. She needs tools that actually match that, not starter-tier software that breaks during a launch.
The community builder
Runs subscriptions, events, and member experiences through Circle, Discord, Geneva, or Mighty Networks. She cares about community health metrics, not follower counts. Retention is her north star, not reach.
The full-stack entrepreneur
An SMB buyer who got there through creator culture rather than a corporate career. Staff, contractors, multiple products, and a real marketing budget. She needs CRMs, project management, and accounting software. But built for how she works, not how a 200-person company works.
The Software Stack Internet Chicks Actually Use
Ten to fifteen tools, each doing one thing, none talking to the others properly. That fragmentation is the status quo and also the gap.
- For content creation, it’s Canva for design, CapCut for short video, Descript for podcast editing with AI transcription, and Opus Clip for automatically slicing long content into short clips. Adobe Premiere and DaVinci for creators doing higher production work.
- Audience management means ConvertKit or Beehiiv for email, Later or Planoly for scheduling, Buffer for cross-platform posting, and Social Blade for tracking growth.
- On monetization: Gumroad and Shopify for products, Patreon and Substack for subscriptions, Kajabi and Teachable for courses. Stan Store is newer but growing fast because it combines link-in-bio with a storefront in a way this audience actually wants.
- Community is Circle, Mighty Networks, Discord, and Geneva, specifically for Gen Z creators.
The AI tools deserve a note. ChatGPT, Midjourney, Adobe Firefly, ElevenLabs, Jasper. This segment adopted AI faster than most enterprise teams because the ROI is immediate. A solo creator who saves two hours daily on content ideation doesn’t need an ROI calculation. She just knows it works. InternetChickss.co.uk notes that the creators who scale are the ones who invest in systems early: a content calendar, a batch recording workflow, and automated subscriber onboarding. Not glamorous, but that’s the actual differentiator.
How Internet Chicks Make Software Purchase Decisions
The buying behavior here is different from traditional B2B. Worth being specific about how.
- Peer recommendations do more work than ads. Not slightly more. Dramatically more. When a creator they already follow mentions your tool in a YouTube video or newsletter, that carries more trust than any retargeting campaign. The communities are tight. Trust is high.
- Case studies need a specific creator in their actual niche doing something real with your tool. Not a generic company-grew-40-percent story. A real person, a real situation, a real result. That converts. G2 reviews and feature comparison tables don’t move this audience the same way.
- Free trials aren’t optional. This audience won’t pay before using something. The onboarding sequence is your conversion engine, not your ads. If the upgrade prompt arrives before they’ve hit an aha moment, they’re gone.
- YouTube is an acquisition channel most SaaS teams treat as a nice-to-have. For this segment, it’s more important than that. A lot of them learn tools through YouTube. No creator-made tutorial means your discovery friction is higher than it needs to be. Worth fixing before increasing ad spend.
- Monthly billing over annual for the first conversion. Creator income is variable. Annual commitments feel risky even when the math is better. Get them in monthly, then earn the upgrade.
- Community signal and integrations matter as much as features. A tool that connects to what they’re already using and gets mentioned in their community gets tried. One that requires rebuilding the workflow and has zero visible adoption in their circles does not, no matter how good the product actually is.
How Companies Get It Wrong When Targeting This Segment
Four mistakes are consistently made when SaaS companies try to acquire this segment and fall short.
- Building for enterprise complexity. Creator tools requiring admin setup, IT involvement, or complex onboarding lose this audience in the first fifteen minutes. Solo operators and small teams need the product to work immediately. If it doesn’t, they leave, and they tell people.
- Gmsss21 documents the second clearly: ignoring the community flywheel. This segment shares tools with each other constantly. If your product has no visible sharing mechanics or referral features, you’re missing the most valuable organic acquisition channel for this audience. What one creator recommends travels fast.
- Third is generic messaging. ‘Grow your business’ registers as nothing to someone who doesn’t yet think of herself as running a business. ‘Turn your audience into recurring revenue without burning out’ is specific enough to land. The vocabulary either signals that you understand her actual situation or it doesn’t.
- Fourth is a one-size onboarding flow. If the onboarding is built for a corporate marketing team, a solo creator drops off at step two. The guided experience needs to match their context and goals. Segment by use case, not company size.
Opportunities Across the Internet Chicks Stack
Where the white space actually is, by category.
| Category | Top Tools Used | Unmet Need | Opportunity Size |
| Content Creation | Canva, CapCut, Descript | Workflow automation across formats | High. Fragmented workflow is the #1 pain point |
| Email and Audience | ConvertKit, Beehiiv, Mailchimp | Advanced segmentation for creator use cases | High. Creator-specific email workflows are underbuilt |
| Course and Community | Kajabi, Circle, Teachable | Integrated analytics across all revenue streams | Very High. No unified revenue view exists today |
| Scheduling and Analytics | Later, Buffer, Social Blade | Unified cross-platform ROI dashboard | High. Social analytics don’t connect to revenue |
| Monetization | Gumroad, Shopify, Stan Store | All-in-one storefront with community integration | Very High. Store and community are still fragmented |
| AI Tools | ChatGPT, Midjourney, Jasper | Creator-specific prompts and brand voice tools | High. Generic AI tools need creator-specific tuning |
| CRM and Operations | Notion, Airtable, HoneyBook | Creator-specific CRM with brand deal tracking | Medium. HoneyBook has made progress, but a gap remains |
Platform Comparison: Where Internet Chicks Build and What Tools They Need
Each platform serves a different purpose and has different gaps. Here’s how they stack up.
| Platform | Best Content | Discovery | Audience Type | Top Monetization | SaaS Integration Need |
| TikTok | Short-form, authentic, trend-led | Very fast | Broad, fast-growing | Brand deals, live gifting, merch | Analytics bridging TikTok to email/revenue |
| Visual identity, reels, stories | Moderate | Brand-loyal community | Sponsorships, affiliate, own products | Media kit builders, collab management tools | |
| YouTube | Long-form tutorials, podcasts | Slow but compounds | Deep, search-driven | AdSense, sponsorships, courses | SEO tools, video-to-email funnel automation |
| Twitch | Live streaming, gaming, Q&A | Moderate | Highly interactive, real-time | Subscriptions, donations, sponsors | Community CRM, stream scheduling tools |
| Substack / Beehiiv | Long-form newsletters, curated content | Low, owned channel | Highest loyalty, opted-in | Paid subscriptions, sponsorships | Segmentation, automation, upsell tools |
| Patreon | Exclusive content, behind-the-scenes | None, requires existing audience | Super fans, paying community | Direct subscription revenue | Cohort analytics, retention tooling |
| Discord | Real-time chat, community events | None, requires external traffic | Closest, most engaged | Indirectly supports all monetization | Community health metrics, moderation tools |
Frequently Asked Questions
A fast-growing segment of digital-native business builders. Women who run creator and content businesses using SaaS tools to build audiences, manage operations, and generate revenue. They represent significant buying power and viral acquisition potential that most SaaS companies underestimate.
Canva for design. ConvertKit or Beehiiv for email. Kajabi or Teachable for courses. Circle or Discord for community. Later or Buffer for scheduling. ChatGPT or Jasper for content. Ten or more tools, fragmented across the workflow. That fragmentation is the pain point and the opportunity.
They buy on peer recommendation, not analyst reports. Free-trial conversion depends entirely on whether they have an aha moment in the first session. They need onboarding that reflects how they actually work. And they operate in communities that quickly amplify both good and bad product experiences.
Unified revenue visibility. Most creators have no clear picture of which content drives which revenue across their fragmented stack. A product that gives a creator a single view of their business economics across platforms and revenue streams is solving a real problem nobody has properly addressed yet.
BorkwoodBlog identifies the real ones: content workflow fragmentation, inconsistent income visibility, platform dependency risk, community management at scale, and the administrative load of running a multi-revenue business with a small team. Each of those is a product category waiting to be built.
Bottom Line
Internet chicks are a product market. Not a trend to watch. An audience paying for software right now, referring products to their communities right now, and growing in sophistication every year.
The creator economy isn’t slowing down. The women building within it are running more complex operations and spending more on the tools that support them. The gap between SaaS companies that understand this segment and those that don’t is already visible.
Build for how they work. Price for how they earn. Market through channels they trust.
The alternative is running generic campaigns to an audience that’s learned to ignore them.
Read Also:
Samanta Bhowmick
Sofia Kelly
Debamalya Mukherjee