For Autotagging What Parameter Does Google Ads Include In The Destination URL

For Autotagging, What Parameter Does Google Ads Include In The Destination URL?


For auto-tagging, what parameter does google ads include in the destination URL? This question is asked by many newbies and professionals in the digital marketing world. 

The auto-tagging feature in Google AdWords allows you to see and measure the performance of your ads. Along with the help of Google analytics, it provides lots of insights into your AdWords campaign.

To get a better understanding of this feature, read this article right now.

What Is Autotagging?

What Is Autotagging

Auto-tagging is one of the most helpful tools that businesses and digital marketers can use while running Google Ads. This feature automatically lets you add your customizable parameter to your URLs.

This is a great feature since it lets you keep track of all your offline conversions. It also lets you generate a report regarding the performance of your Google ads using website tracking tools. Here, tracking tools like Google Analytics are used the most.

What Parameter Does Google Ads Include In The Destination URL For Autotagging?

What Parameter Does Google Ads Include In The Destination URL For Autotagging

Do you want to know what parameters does Google Ads include in their destination URL for auto-tagging? The answer is the GCLID (Google Click Identifier) parameter. When you turn on auto-tagging and add the GCLID parameter to your website URL, Google will automatically notify you which ad of yours was clicked that led users to your website.

However, to use this parameter, you need to use Google Analytics alongside it for the best results. This is because Google Analytics collects data as to what led users to visit your website. Therefore, using this parameter helps users track which Google ads keywords are leading users to visit your site upon clicking them.

It also allows users to know which keyword campaign of yours it belongs to, along with its cost-per-click (CPC) rate. Having all this information in one place will be very handy for importing various complicated conversions to Google Ads. This can be done both offline and online.

Why Enable Auto-tagging For Google Ads?

Why Enable Autotagging For Google Ads

There are two primary reasons why auto-tagging is beneficial for you as a digital marketer. They are:

  • You can get reports on various data regarding the keywords attracting visitors and the keyword campaign it belongs to. This gives you a chance to analyze all the data regarding the performance of your Google ads in the most holistic way possible. This is key because Google analytics takes in website traffic data from various channels.
  • The cost per click (CPC) rate of your Google Ads and their impressions will all be revealed through Google Analytics if auto-tagging is enabled. For the best results, combine this with EasyAutoTagging to integrate cost data of Facebook and other platforms together with Google as well.

How To Enable Auto-tagging For Your Google Ads Account?

How To Enable Autotagging for Your Google Ads Account

For auto-tagging, what parameter does Google ads include in the destination URL? To understand this, you need to enable the auto-tagging feature in Google AdWords. To do so, you must:

  • Open the Google Ads dashboard.
  • Under the all campaigns option, you will find the settings option on the navigation bar on the left side of your screen.
  • Go to the Account Settings option.
  • Click on Auto-tagging to expand its other drop-down options. 
  • Click to toggle on Tag the URL that people click through on my Ad option.
How To Link Google Ads To Google Analytics

To see the best results and the most benefits of auto-tagging on Google ads, you need to turn on Google Analytics and link it with Google Ads. To do so, you need to:

  • Open the Google Analytics Dashboard.
  • Click on the Tools and Settings option on the top. 
  • Click on Linked Accounts.
  • You will see a Google Analytics box appear after clicking on Linked accounts. Click on the Details option beside it.
  • Here, you can see lots of Google Analytics views that you can link to Google AdWords. Click on the views and metrics you want to link and simply toggle them on. You can do this for multiple views.

How Do I Know If GCLID Is Working?

How Do I Know If GCLID Is Working

Since you already know About Autotagging, What parameters Google Ads Include In The Destination URL, you must know whether GCLID is working or not. To do so, you need a browser like Google Chrome. After opening Google Chrome, follow these steps:

  • Go to Chrome Developers Tools
  • Open the Networks Tab
  • Click on Collect Requests
  • Here, on the header panel, you should see the parameter gclid+Tester-123. If this is not there, then it is not enabled.

How To Access Google Ads Attribution Settings For Conversions?

How To Access Google Ads Attribution Settings For Conversions

Google Ads attribution model helps you understand how much you gain from each advertisement conversion made by the same advertiser. 

The primary benefits of Google Ads attribution are:

Therefore, to get such benefits, you need to enable Google ads attribution for the best results. To do so, you need to:

  • Reach customers faster: Using attribution, you can understand the various opportunities in your hand that lets you influence customers to buy your product. Google Ads attribution lets you do so earlier on the path that customers take for conversion.
  • Integration with business: Depending on your business model, Google ads attribution lets you understand what ads are perfect for your business. This is because it helps you understand which keywords get ads displayed on them and how the conversions are made. 
  • Improved biddings: Using attribution, you can decide on what keywords are ranking higher and which of them advertisers are bidding more on.

FAQ (Frequently Asked Questions):

Q1. What Is The Use Of Auto-tagging?

Enabling the feature of auto-tagging on Google Ads allows you to track how conversions are made through your Google Ads. It lets you see what activity the users do upon clicking your Google Ad. This includes activities like phone calls, signing up for newsletters, downloading apps, purchasing products through your website, and more.

Q2. What Data Does Auto-tagging Collect?

Google auto-tagging collects three main types of data. They are all information related to your:
• Search engine traffic.
• Social media traffic.
• The traffic of your Google Ads campaigns.

Q3. What Is Auto-tagged PPC?

Websites like HubSpot can detect what visits were made from the paid searches across your Google Ads campaigns. Auto-tagged PPC lets you see which paid searches lead to conversions. It is especially useful for tracking parameters that fall outside your Google Ads campaign.


For auto-tagging, what parameter does google ads include in the destination URL? The answer to this question lies in the parameter known as GCLID (Google Click Identifier).

This parameter lets you see what actions visitors to your website do to see ads on your web pages and which keywords attract them the most. Integrating this with Google Analytics will help you to understand what world your AdSense campaign is and what more it needs to fine-tune it for success.


Share 0
Tweet 0
Pin it 0
Share 0
Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like