“Elon Musk, who has had a tense relationship with advertisers since taking over X (formerly Twitter) last year, has told them to ‘go fuck themselves.’ Musk’s comment comes amid a slew of companies, from Disney to Apple, pulling advertising from X over an alleged anti-Semitic post by Musk.”
In an interview at the New York Times DealBook Summit, Musk said, “If somebody is going to try to blackmail me with advertising, blackmail me with money, Go f**k yourself. Is that clear, I hope it is…Hey Bob (Iger), if you’re in the audience. That’s how I feel, don’t advertise.”
He further added, “No, totally. Look what this advertising boycott is going to do, it’s going to kill the company and the whole world will know that those advertisers killed the company.”
“The retort by Musk was aimed at Disney CEO Bob Iger who had earlier in the summit said that the association with X was no longer a positive one for his company.”
Bob Iger said, “I have a lot of respect for Elon and what he has accomplished… We know that Elon is larger than life in many respects, and that his name is very much connected to the companies he founded or owns. By him taking the positive he took in a public manner, we felt that the association was not necessarily a positive one for us.”
Musk regretted his reaction to the anti-semitic post. “Musk agreed with a post claiming that Jewish people have a ‘dialectical hatred’ of white people. The content of the tweet is believed to be widely used by white supremacist conspiracy theorists. Musk’s response also drew criticism from the Joe Biden-led White House, which called the billionaire’s action a – abhorrent promotion of anti-semitic and racist here.”
“The list of companies that have since stopped advertising on X has grown to include big names such as IBM, Disney, Apple, Lionsgate, Comcast, NBCUniversal, Warner Bros and Paramount.”
In an interview with the New York Times, Musk said, “I am quite sorry… I should, in retrospect, not have replied to that particular post. One of the most foolish, if not the most foolish, thing I’ve ever done on the platform.”
Sofia
