Electronic Price Tags

How Can Electronic Price Tags Change The Face Of Retail Businesses?


Working in the retail industry will show you several elements that can enhance or ruin the shopping experience of a customer.

The end goal of a store-front or e-commerce shop is to clock the most sales by helping the customers through the sales funnel. One such task is to have products tagged to be sold.

Many times, customers face the disappointment of their favorite products being available on the rack but not visible on the system, or vice versa. This can be attributed to the element of human error, which is caused due to the manual job of product entry.

However, there is a new and viable solution available for brands to make checkouts and shopping a breeze for both customers and employees.

Electronic price tags have become a popular method globally to simplify the redundant process that would otherwise take a few employees to accomplish! So, what is it that makes these electronic tags so efficient? Let’s find out!

Added Convenience:

In the past, retail outlets and stores have to manually print and stick bar codes to their products, and scan them to add them to the system. And this was a process repeated daily, across multiple chains.

Imagine the hassle of having to repeat this process 365 days a year, plus the margin of human error! With SES-imagotag systems, brands can build a centralized channel to have all their products listed on the main database that all retail computers can operate on. The convenience of eliminating 80% of the manual effort used can not be applied to other tasks.

Automatic Price Updates:

Automation is one of the greatest boons to be experienced by the economy in terms of the customer as well as operational experience. Today, electronic tags offer the same benefits to stores with automated updates regarding the changing process of products.

To explain it better, once the employee changes the price of a product on the system due to discounts or a sale, it would reflect on every product tagged without any errors or embarrassment.

Track Prices Across Channels:

Customers tend to compare multiple channels for price variations on their favorite products. While this may be a smart habit to sustain on their part, discrepancies may leave some differences in pricing between the store value and e-shopping site.

Electronic tags are successful because they can correct this by helping the system update the price throughout all channels without so much as a hiccup. This also builds the customer’s trust in receiving the best prices no matter where they shop.

Automated Inventory Count:

The sales counter was earlier linked to the store’s count but not entirely enmeshed. Today, the stock count can be reflected in real-time as the sales continue. When a transaction is made and a product moves out, the inventory is immediately updated, alerting the inventory manager in case there is a stock-out. It also prevents false sales.

Final Word:

Keeping up with technology is one of the easiest ways for the retail business to thrive. We hope that our blog brought a renewed perspective on why you must upgrade to electronic tags rather than the same old ones!

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