DENSO

The History Of DENSO: A 72 years Success Story

Total
0
Shares

DENSO Spirit  

Foresight   

  • Vision
  • Challenge
  • Creativity

Credibility  

  • Quality First
  • On-Site Verification
  • Kaizen

Collaboration  

  • Communication
  • Teamwork
  • Human Development

History Of Denso: How It All Started?

Before I talk about the future of DENSO, it’s important to know how it all started, so let’s dig in.

1949  

“From Nippon Electrical Equipments Co., Ltd, later changed its name to NIPPONDENSO CO., LTD., split from Toyota Motor Co., Ltd., and was established as a separate entity.”

1953  

Started technical cooperation with Robert Bosch GmbH of Germany. This agreement allowed us to expand our technical expertise using knowledge from outside the company, to achieve world-class engineering.”

1954  

Started the Assigned Service Station System by establishing regional service plants. Today, a global service network is in place to improve services of our end users in different regions around the world.”

Established the Technical Trading Center. The principles of ‘Monozukuri is Hitozukuri (our performance relies on our people)’ and ‘engineering and technique, hand in hand’ are still practiced today.”

1955  

Established the injection Pump Preparation Section. We began to expand our business beyond the company’s original field of development and production of electrical components.”

“Today, we operate in various product areas such as powertrains, thermal systems, electronics, and driving control & safety systems. Being able to deliver entire systems instead of single products gives us a competitive edge.”

1956  

Created the mission statement on which DENSO is founded. It was established in order to maintain and further develop the spirit of our founding.”

1961  

Received the Deming Prize, one of the most prestigious awards for quality control. The efforts made by all of our employees to win the prize laid the foundations for our culture based on the concept of “Quality First.”

1965  

Started operations at Ikeda Plant (in Aichi Prefecture) and Hiroshima Plant. This was our first production base established separately from our headquarters. Currently, we manufacture our products all over the world.”

1966  

Established a sales office in Chicago and branch offices in Los Angeles, USA. The first sales office outside of Japan was established in anticipation of global trends such as trade liberalization.”

1968  

Established the IC Research Center. In-house R&D of integrated circuits (IC) was launched at an early stage in anticipation of electronic control for automotive components. Today, electronic components are some of the main products that we sell.”

1971  

Established NIPPONDENSO OF LOS ANGELES, INC., our first overseas sales company. Operations outside of Japan helped us enhance our engineering capabilities and increase the commercial value of our products.”

1972  

Established NIPPONDENSO (AUSTRALIA) PTY. LTD., and NIPPONDENSO THAILAND CO., LTD., our first manufacturing companies located outside of Japan. We decided to manufacture products near to our customers in order to better meet their needs.”

1977  

Received our first WorldSkills Competition gold medal. Since our founding, we have continually invested resources into skills training, and it has produced great results. DENSO has earned more than 60 WorldSkills medals since 1977, and the recipients of these medals work together with engineers to develop technologies and bring our products from prototype to production.”

1979  

Received our first Okochi Memorial Production Prize (Production Engineering Section), a prestigious award in Japan. Production lines and equipment are manufactured in-house to attain the precision and quality we require from our products.”

1984  

Opened Nukata Testing Center. We opened a test course at a comparatively early stage for a parts manufacturer. We have evaluation facilities equivalent to those of automakers, to help us ensure product performance and quality that exceeds our customers’ expectations.”

1991  

Opened DENSO Research Laboratories. We carry out R&D on new technologies that may emerge in the next five to 20 years. Our research covers a range of topics, from semiconductor materials to microalgae that produce oil.”

1994  

Adopted the DENSO Philosophy. We adopted a philosophy that meets the needs of the modern world based on our original mission statement (our corporate philosophy since our founding). It reminds us of our corporate philosophy of contributing to the world through our technologies and products.”

“Developed QR code technology. QR codes make high-speed reading possible, which is particularly helpful as production sites increasingly shift toward producing a wider range of products.”

1996  

Adopted our new corporate name, DENSO CORPORATION. The company name was changed from NIPPONDENSO to DENSO. Removing “Nippon,” the Japanese word for Japan, reflects our aims of being a truly global company.”

2004  

Established the DENSO Spirit. Our values and principles are known as the DENSO Spirit. It is a set of guiding principles for all employees around the world.”

2005  

Established DENSO Training Academy Thailand, our first overseas regional training center. A system was established to provide education for engineers and technicians at a regional level, rather than just at the global head office.”

2016  

Created DENSO ECO VISION 2025. This action plan aims to tackle issues such as the environment and energy usage.”

2017  

Established “Crafting the Core” as our Brand Slogan. This brand slogan is based on the DENSO Philosophy and expresses our visions and aims for the future.”

Facts & Figures

Here are a few facts and figures about DENSO that might help you to understand the company on a deeper level. So all you have to do is scroll through the table below to have a proper understanding.

Company NameDENSO Corporation
EstablishedDec 16, 1949
Head Office1-1, Showa-cho, Kariya, Aichi 448-8661
Capital¥187.5 billion
Revenue¥6,401.3 billion (US$47.9 billion) on the basis of consolidation(From April 1, 2022 to March 31, 2023)
Operating Profit¥426.1 billion (US$3.2 billion) on the basis of consolidation.(from April 1, 2022 to March 31, 2023)
Profit (Attributable To Owners Of The Parent Company)¥314.6 billion (US$2.4 billion) on the basis of consolidation.(From April 1, 2022 to March 31, 2023)
Employees164,572 on the basis of consolidation
Consolidated Subsidiaries190 (Japan 59, Europe 27, North America 20, Asia 77, Others 7)
Affiliates Under The Equity Method83 (Japan 22, Europe 18, North America 11, Asia 28, Others 4)

Business Fields

When it comes to various business fields that DENSO, here is a detailed explanation of these different areas of business that you should know about.

Automotive Businesses  

When I speak about automotive businesses, what I really mean are the companies or businesses that are involved in manufacturing any type of motor vehicle.

These include components such as vehicle engines and bodies, but they surely exclude components such as fuel, tires, and batteries.

Electrification Systems  

  • “Development and manufacture of HEV and BEV drive systems, power supply and related products, and power supply and starting system parts such as alternators and starters.”
  • “Development and manufacture of electric power steering motors, control brake motors, and electric control units (ECUs).”
  • “Development and manufacture of various kinds of small motor system products, such as windshield wiper systems, power window motors, engine control motors, and blower fans.”

Powertrain Systems  

  • “Development and manufacture of gasoline and diesel engine management systems, which cover everything from combustion to intake and exhaust.”
  • “Development and manufacture of engine-related products, such as VCT systems, exhaust gas sensors, and spark plugs.”
  • “Planning and development of products and systems for efficient power generation by fuel cells based on electric drive and thermal management technologies, which have been refined through experience with hybrid vehicles and fuel cell management.”

Thermal Systems  

  • “Development and manufacture of thermal management systems and air conditioner systems, which create a comfortable space in cars and buses.”
  • “Development and manufacture of products for cooling, such as radiators and condensers.”

Mobility Electronics  

  • “Development and provision of electronic systems, services, and platforms that support all aspects of mobility.”
  • “Development and manufacture of cockpit products such as human-machine interface (HMI) control units, meters, heads-up display (HUDs), and center information displays.”
  • “Development and manufacture of connected dividing products and services, including telematics control units (TCUs), electronic toll collection (ETC) on-board devices, and road-to-vehicle and vehicle-to-vehicle communication devices.”
  • “Development and manufacture of automated driving (AD) and advanced driver assistance system (ADAS)-related products, such as vision sensors, millimeter-wave radar sensors, sonar sensors, AD electronic control units (ECUs), sensors and ECUs for airbags, and driver status monitors (DSMs).”
  • “Development and manufacture of electronic products, including powertrain ECUs and body ECUs.”
  • “Planning and development of retrofitted products such as acceleration control devices for when drivers accidentally step on the gas pedal.”

Advanced Devices  

  • “Development and manufacture products for drive systems, such as oil pressure control valves, evaporator products like ELCMs, and energy management products like MCVs.”
  • “Develop and manufacture microelectronic devices, such as in-vehicle power semiconductors and integrated circuits (ICs).”
  • “Develop and manufacture in-vehicle/non-automotive sensing power.”

Non-Automotive Businesses  

With the definition of automotive businesses, you can very well understand what are non-automotive businesses. They are businesses that don’t have to deal with anything related to automobiles.

These include components such as smart positional housings, filter heads, gear cases, LED street lights & fixtures, angle grinders, pivot brackets, tool pockets, and motor bodies.

Industrial Solution   

  • “Development and manufacture of industrial equipment best exemplified by our automated equipment, modules, and industrial-use robots.”
  • “Development and manufacture of equipment for use by society, including handy terminals and QR and RFID payment and recognition solutions, and provision of service (building access management systems, automated checkout systems for company cafeterias, facial recognition system, etc.)”

Food Value Chain  

  • “Manufacture and sale of in-vehicle refrigeration units and compact mobile refrigeration units as well as the provision of after-sales services.”
  • “Manufacture and sell turnkey solutions for horticultural facilities (consulting and cloud services related to greenhouse materials, devices, and cultivation) as well as the provision of after-sales services.”

Wrapping Up!  

Well, there you go; for a company like DENSO, with such a rich history, it really takes a lot of hard work and effort to establish and build. And that in the field of robotics, it is difficult to rank them among the best in the world.

Now after going through the history of DENSO, do you believe it is a company that is worth looking up to as an inspiration? So if you think that this article was helpful and informative for you, then give this article a like and comment down below.

Read more..

Kawasaki Heavy Industries: Far More Than Just Motorcycles

Top 10 Best Robotics Companies And Startups That You Should Know About In 2023

Explore The World Of UR Robots: Know everything about Universal Robots India

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Share 0
Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like