Colors are powerful elements. They can trigger emotions and convey meanings powerfully. In the field of marketing and advertising, the role of colors has been well documented and popularized. Human beings are drawn to certain colors more than others.
Every color depicts its own range of meanings, symbols, and emotions. Whether it is coloring our house, buying a new car, or wearing clothes, there is no escaping the fact that colors are a major part of our lives.
In the field of website design and development, the role played by colors has not been exponentially discussed. While some experts have referred to it briefly in the course of talking about UI and UX, they have not gone into great detail.
In this article, we look at the importance and significance of color psychology in web design. If you are a business owner, or an agency looking to know more about the role of color in web design, this article is for you.
What Is Color Psychology?
The first thing that you need to know about color psychology is that it is a small subset within the broader field of human behavior analysis. In very simple words, the human brain is wired in a pre-determined way to perceive the different colors.
Digitech Web Design announced that colors play a major role in influencing the way potential customers perceive your brand. In other words, your website colors should be directly related to your overall branding strategies. Everything from the logo to the font, and color schemes should correspond to all visuals that are representative of the brand across online and offline channels.
This is something that has not been fed to human beings by marketing and advertising campaigns. Rather it is an innate part of who we are from the inside. colors make human beings behave and respond in a certain way.
While all human beings do not process colors, in the same way, it does not mean that you should dismiss them. When it comes to website design the following are important elements whose colors can play a pivotal role in influencing decisions-
- Color of the Business Logo
- The colors of the fonts and texts
- Coloring of the Call-To-Action (CTA) buttons
- Color of the Links (Hyperlinks)
When users are looking to take any action, the colors of the above-mentioned elements can play a critical role. Award-winning designers from the best web design firm point out that choosing the right colors can play an important role in conversions!
5 Factors To Consider When Choosing A Color Scheme For Your Website Design
1. Evaluate The Meanings Of Each Color-
As we mentioned before, different colors invoke different emotions and meanings. While red highlights urgency, action, energy, and action, blue invokes trust, loyalty, confidence, and sincerity. All colors serve a purpose and have their following. You need to decide on the website colors based on what kind of emotion you want people to feel towards the brand.
2. Check Whether The Colors Are Related To Your Industry Or Not-
Most business niches already have pre-determined color schemes. For example, banks tend to go for blues, while gyms and fitness businesses opt for bright colors like oranges. While no one is asking you to be similar to your competitors, you need to consider this factor. Stepping away too much might make your audience misunderstand your brand.
3. Factor In The Color Preferences Of Your Target Audiences-
If you are a brand whose primary target audience is men in the age group 25-40, purple might not be the best option. Similarly, if your target audience is young women, your brand color cannot be brown! You must do a comparative analysis of the color scheme according to the audience that you are targeting. This will allow for building preferences.
4. Combining Colors And Presenting Them Is Important-
At the end of the day, your website will not have just one color. A brand that chooses blue as its primary color might go for white as the supporting one. Similarly, a brand that has gone for orange, might look at combining the same with black. Brands should pay attention to color schemes and combinations on their web design. Blending the meaning is important.
5. Colors Are Not The Only Thing Influencing UI And UX-
While colors are important, they are not the be-all and end-all. In other words, several other factors are influencing your final UI and UX output. Using the right fonts, logo, interactive use of design and CTAs are all important elements that should be paid due consideration. Yes, colors are important and can help a brand maximize website performance.
Colors, Branding, And Marketing: What You Should Know
According to leading experts, the following are some important points that should understand on colors, branding, and marketing-
- Color psychology is not uniform. In other words, it is dependent on cultural identities, histories, and backgrounds of societies. The individuality of color psychology needs to be considered. The region where the business operates can have different color psychology.
- Color psychology works in a utilitarian manner. In other words, it tends to take into account how the majority perceives it. While not everyone will not be fond of it, the majority will always do that.
- Using the right set of colors in your web design should be integrated into the overall marketing strategy. In other words, the marketing and advertising strategy should work in tandem with the website UI and UX.
- Color psychology is most relevant when establishing first impressions. If customers are interacting with your brand for the first time, the only thing will they recall would be the color scheme!
- The right color selection can boost conversions. This means you need to process it in the same way, you go ahead with CTAs, Contact Forms, and other important customer input points.
According to leading marketers, colors in web design are an element that is understated in its importance. More research and attention should be paid to it by brands, agencies, and designers.
The Bottom Line
In this article, we have tried to highlight important points on color psychology in web design. Frome establishing first impressions to improving your businesses’ branding, colors can play a significant role.
If you have any other questions, you would like us to address, let us know in the comments below. Which color do you think appeals the most to you? It is red, blue, green or black? Let us know in the comments!